Sadly I have now learned the term 'KOL' ('Key Opinion Leader') and I wish I hadn't. It reeks of Marketing in the worst way.
We are living the Gibson Blue Ant trilogy.
Sadly I have now learned the term 'KOL' ('Key Opinion Leader') and I wish I hadn't. It reeks of Marketing in the worst way.
We are living the Gibson Blue Ant trilogy.
@natecull a decade ago i worked for a small company making a janky web-based address-book software for the purpose of tracking KOLs for the pharmaceutical industry
so that our clients (big pharma marketeers) would know which doctors to spam and cold-call the most
they were super profitable even with 2 or 3 direct competitors at the time that i burnt out and bailed
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